Measures of the balanced scorecard's customer perspective include:

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The customer perspective of the balanced scorecard focuses on measures that relate to customer satisfaction and loyalty. Market share is a key indicator of how well a company is meeting customer needs and competing in the marketplace. On-time deliveries are also important for maintaining customer satisfaction and trust. C) Number of process improvements and D) Revenue growth are more closely associated with the internal processes and financial perspectives of the balanced scorecard, respectively.

Measures of the Balanced Scorecard's Customer Perspective Include