When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, the company was involved with determining which of the following strategies?
A) promotion
B) place
C) pricing
D) product

Question

Quizplus · Accepted Answer

The company was involved in determining the best place to make Craisins available to consumers. This falls under the "place" aspect of the marketing mix, which focuses on distribution and availability of the product.

When the Producers of Ocean Spray Cranberry Products Decided to Make