Marketing managers strive to develop a marketing mix that
A)minimizes marketing costs.
B)matches what competitors are offering.
C)best matches the abilities of the firm.
D)matches the needs of the target market.
E)generates the highest level sales.

Question

Quizplus · Accepted Answer

The purpose of a marketing mix is to create a product, price, promotion, and place strategy that meets the needs and wants of the target market. Therefore, the correct answer is D, which states that the marketing mix needs to match the needs of the target market. The other choices are not necessarily the primary objective of developing a marketing mix. While minimizing costs and utilizing the firm's abilities are important considerations, they should not be the only factors when creating a marketing mix. Matching competitor offerings and generating high sales may not align with the needs of the target market, which is the ultimate goal of the marketing mix.

Marketing Managers Strive to Develop a Marketing Mix That