Which of the following companies is the best example of a service marketer?
A) FedEx
B) Sony
C) Abercrombie & Fitch
D) The Democratic Party
E) General Electric

Question

Quizplus · Accepted Answer

FedEx is a company that primarily offers services, specifically express transportation, e-commerce, and logistics services. Service marketing is concerned with the marketing of intangible offerings, and FedEx's core products fall under this category. The other options (B) Sony, (C) Abercrombie & Fitch, (D) The Democratic Party, and (E) General Electric are all primarily product-based companies, meaning that they sell tangible goods.

Which of the Following Companies Is the Best Example of a Service