Changing the hours of operation for a service business involves the ____ component of the marketing mix.
A) product
B) price
C) distribution
D) promotion
E) marketing concept

Question

Quizplus · Accepted Answer

The hours of operation of a service business fall under the distribution component of the marketing mix, which deals with how the services are delivered to the customers. Changing the hours of operation would be a change in the distribution strategy, such as changing the channels through which the services are distributed. The product (A), price (B), and promotion (D) components are not directly related to the hours of operation of the business. The marketing concept (E) is a broader philosophy that guides the overall approach to marketing, but it is not a specific component of the marketing mix.

Changing the Hours of Operation for a Service Business Involves