Which of the following scenarios involves the distribution element of the marketing mix?
A) Deciding whether or not a certain product should continue to be sold
B) Determining whether an advertising message would be more effective on television or in magazines
C) Choosing between a company jet or the airlines for executive travel
D) Deciding whether or not to have retail outlets in addition to a website
E) Developing a new warranty policy for an existing product

Question

Quizplus · Accepted Answer

Distribution or place is the element of the marketing mix that focuses on how a product is made available to the customer. Deciding whether or not to have retail outlets in addition to a website is an example of a decision related to the distribution element. The other options do not directly relate to distribution.

Which of the Following Scenarios Involves the Distribution Element of the Marketing