The product variable of the marketing mix can include all of the following except
A) creation of brand names.
B) consumer perception of the product price.
C) development of product packaging.
D) warranty issues.
E) repair services.

Question

Quizplus · Accepted Answer

The product variable of the marketing mix typically includes creating brand names, developing product packaging, warranty issues, and repair services. However, consumer perception of the product price is related to the price variable of the marketing mix, not the product variable.

The Product Variable of the Marketing Mix Can Include All