A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?
A) Product, price, distribution, and promotion variables
B) Marketing environment variables
C) Product and promotion variables
D) Product, price, and customer variables
E) Product, price, customer, and promotion variables

Question

Quizplus · Accepted Answer

The essential variables that the marketing manager combines are product, price, distribution, and promotion variables. These are often referred to as the "Four Ps" of marketing.

A Marketing Manager Decides What Combination of Variables Is Needed