In response to the increase in demand for organic foods, Wegmans, Inc., a regional supermarket, recently created organic food departments within their large stores. The creation of these departments was a result of
A)a core competency
B)a market opportunity
C)its sales orientation
D)its distribution plan
E)a competitive advantage

Question

Quizplus · Accepted Answer

The increase in demand for organic foods represents a market opportunity that Wegmans, Inc. has responded to by creating organic food departments in their stores.

In Response to the Increase in Demand for Organic Foods