If the company who produces Garnier Fructis shampoo and conditioner were to introduce Garnier Fructis dryer sheets with the same scent, this would be called ____ branding.
A)brand-extension
B)licensed
C)family
D)individual
E)new-product

Question

Quizplus · Accepted Answer

Brand-extension refers to a marketing strategy in which a company uses an existing brand name to introduce a new product category. In this case, introducing Garnier Fructis dryer sheets with the same scent as their shampoo and conditioner is an example of brand-extension.

If the Company Who Produces Garnier Fructis Shampoo and Conditioner