Revlon, a maker of cosmetics and skin-care products, is effectively involved in the management of its supply chain. It coordinates activities with both its suppliers and its distributors in order to produce and deliver products that its customers demand. Which of the following statements is most likely to be true about the impact of Revlon's supply-chain management?
A)Revlon demonstrates a product firm orientation which increases its competitiveness.
B)Revlon demonstrates a market firm orientation which increases its competitiveness.
C)Revlon demonstrates a sales firm orientation which increases its competitiveness.
D)Revlon's supply-chain management overlaps with all of the firm's marketing functions but not its financial functions.
E)Revlon's primary objective is to maximize efficiency in its supply-chain.

Question

Quizplus · Accepted Answer

Revlon's supply-chain management demonstrates a market firm orientation since it works with both suppliers and distributors to meet customer demand. This approach focuses on understanding and satisfying customers' needs, which is likely to increase the company's competitiveness. A product firm orientation would emphasize internal product development and production capacity, while a sales firm orientation would prioritize aggressive selling and promotions. The statement does not provide enough information to determine the extent of overlap between supply-chain management and other functions, or whether efficiency is the primary objective.

Revlon, a Maker of Cosmetics and Skin-Care Products, Is Effectively