UPS is considering its distribution strategy for the next five years. As part of the strategy development, UPS is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in
A)product differentiation.
B)monopolistic competition.
C)technology assessment.
D)distinctive promotional methods.
E)innovative marketing.

Question

Quizplus · Accepted Answer

UPS is engaging in technology assessment by investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter. This suggests that they are evaluating how to incorporate new technologies into their distribution strategy, which is an example of technology assessment.

UPS Is Considering Its Distribution Strategy for the Next Five