If deciding whether to eliminate a distribution channel,allocating organisation-sustaining costs to distribution channels:

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Allocating organisation-sustaining costs to distribution channels can give the misleading impression of potential cost savings because it does not necessarily reflect the true cost of each channel. Organisations should also consider factors such as revenue generation and customer satisfaction when deciding whether to eliminate a distribution channel.

If Deciding Whether to Eliminate a Distribution Channel,allocating Organisation-Sustaining Costs