It is possible that the largest customer in terms of revenue is not the most profitable customer.

Question

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Revenue is the total income generated from a customer, while profitability is the amount of profit generated from a customer after deducting all costs associated with providing the product or service. Therefore, it is possible that a smaller customer who has lower revenue but higher profitability may be more valuable to a company than the largest customer in terms of revenue.

It Is Possible That the Largest Customer in Terms of Revenue