Managers use the customer-profitability profiles to identify the small set of customers who deserve the highest service and priority.

Question

Quizplus · Accepted Answer

Managers use customer-profitability profiles to identify high-value customers and provide them with the highest level of service and priority. Since high-value customers contribute significantly to the company's profits, it makes sense for managers to focus on cultivating these relationships. Therefore, the statement is true.

Managers Use the Customer-Profitability Profiles to Identify the Small Set