The Critical path method (CPM) and Project Evaluation and Review Technique (PERT) are not likely to be used in marketing.

Question

Quizplus · Accepted Answer

While the Critical Path Method (CPM) and Project Evaluation and Review Technique (PERT) are most commonly used in project management and engineering, they can also be applied to marketing projects (such as the development of a new product launch or marketing campaign). Therefore, it is false to say that they are not likely to be used in marketing.

The Critical Path Method (CPM) and Project Evaluation and Review