Which of the following is not a reason why companies such as Under Armour and Movado pay Tom Brady to endorse their products?
A) Many consumers feel more fashionable if they use the same products that Tom Brady uses.
B) Some consumers will buy a product endorsed by Tom Brady because they believe he is particularly knowledgeable about the product.
C) Some consumers want to feel closer to a celebrity who endorses a product.
D) Some consumers believe that Tom Brady is more rational than the average consumer.
Correct Answer:
Verified
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