When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and the flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

Question

Quizplus · Accepted Answer

Sam was making a decision based on peripheral cues such as the saleswoman's attractiveness and persuasive tactics, rather than evaluating the actual features and benefits of the car (central route).

When Sam Went Looking for a New Car, He Met