If the marketing department adopts a strategy calling for substantial test marketing,aggressive advertising campaigns,and inducing consumer product trials,which of the following is most likely the business strategy being used by the company as a whole?
A) Analyzer
B) defender
C) Prospector
D) Cost leadership
E) Focus

Question

Quizplus · Accepted Answer

The marketing strategy of substantial test marketing, aggressive advertising campaigns, and inducing consumer product trials is typical of a prospector strategy, which involves a focus on innovation, growth, and market expansion. Prospectors are willing to take risks and invest heavily in research and development, marketing, and product differentiation.

If the Marketing Department Adopts a Strategy Calling for Substantial