Dell was once a dominant brand in the PC market,commanding high prices.Now Dell is sold in Wal-Mart.This strategy is called
A) prospector.
B) defender.
C) reactor.
D) rescuer.
E) analyzer.

Question

Quizplus · Accepted Answer

The strategy being used by Dell in this scenario is called "reactor." Reactor strategies are a result of a lack of proactive planning and are often implemented hastily in response to changes in the market or competition. In Dell's case, the shift from being a dominant brand commanding high prices to being sold in Wal-Mart is a reactive response to changes in the PC market. Only option C, reactor, accurately describes this strategy. Options A (prospector), B (defender), D (rescuer), and E (analyzer) do not accurately describe Dell's strategy.

Dell Was Once a Dominant Brand in the PC Market,commanding