Which of the following is an example of a first-mover advantage?
A) Orange County Choppers,builders of custom motorcycles,can exploit their own reality television show.
B) The manufacturer of Blistex lip cream,a U.S.-made product,is introduced for the first time to consumers in Europe.
C) Coca-Cola introduces its own brand of bottled water after the success of a number of other brands of water.
D) Kroger supermarkets add a new line of cosmetics for teens to its shelves.
E) Purina introduces a new package design for its dog food.

Question

Quizplus · Accepted Answer

Orange County Choppers has the advantage of being the first in their industry to have their own reality TV show, which can attract new customers and increase brand recognition.

Note: B, C, D, and E are not examples of first-mover advantage. B is an example of market expansion. C is an example of a follower strategy. D is an example of product diversification. E is an example of a product improvement strategy.

Which of the Following Is an Example of a First-Mover