Bai5 is a beverage company "born and raised in Princeton NJ." The beverages come in a variety of flavors,with 5 calories per serving,no carbonation,and lots of antioxidants.In a beverage market that is dominated by Coca-Cola and Pepsi,Bai5 is an example of
A) identifying a niche.
B) a company with a first-mover advantage.
C) a distribution company.
D) a new market identifier.
E) a product assimilator.

Question

Quizplus · Accepted Answer

Bai5 has identified a specific niche in the market by providing low calorie and antioxidant-rich beverages, which sets it apart from the other dominant players like Coca-Cola and Pepsi.

Bai5 Is a Beverage Company "Born and Raised in Princeton