Bushman and Bonacci showed that participants remembered commercials the best if the commercials were shown during a(n):
A)program that the participants liked.
B)violent program.
C)emotionally-neutral program.
D)sexually-explicit program.

Question

Quizplus · Accepted Answer

Bushman and Bonacci's research indicated that participants had better recall of commercials when they were shown during emotionally-neutral programs, as opposed to violent or sexually-explicit programs which can distract from the advertisements.

Bushman and Bonacci Showed That Participants Remembered Commercials the Best