Which of the following statements is true of social customer relationship management (CRM)?
A)Relationships between organizations and customers are unchanging.
B)Each customer crafts his or her own relationship with a company.
C)Sales managers can control what a customer is reading about a company and its products.
D)Customers who are likely to make the highest purchases are likely to receive the most attention.

Question

Quizplus · Accepted Answer

Social CRM recognizes that each customer has unique preferences and behaviors, and encourages personalized interactions between the company and the customer.

Other options: 
A) False - Relationships between organizations and customers can change over time, especially with changes in products, services, or customer needs. 
C) False - Sales managers cannot fully control what customers are reading or viewing about a company and its products, especially with the proliferation of social media and online reviews. 
D) False - All customers should receive equal attention and engagement, regardless of their purchasing power or potential.

Which of the Following Statements Is True of Social Customer