Channel richness is determined by the ability of the channel to
A)handle multiple cues,and appeal to a diverse group of individuals.
B)handle multiple cues at the same time,be personal,and allow rapid feedback.
C)handle multiple cues,and aid in downward communication.
D)be accurate,and support the encoder and decoder.
E)support the grapevine,be impersonal,and allow for immediate feedback.

Question

Quizplus · Accepted Answer

The ability of a channel to handle multiple cues, be personal, and allow rapid feedback determines its richness. Therefore, option B is the correct choice. Option A mentions appeal to a diverse group, but it's not related to richness. Option C talks about aid in downward communication only. Option D mentions accuracy, but it is not relevant. Option E contradicts the definition of channel richness as it mentions that the channel should be impersonal, which is not a characteristic of a rich channel.

Channel Richness Is Determined by the Ability of the Channel