Most of the refusals to participate in a survey occur after the introduction is read.
Correct Answer:
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Q22: Using a phone book as a sampling
Q25: Inability to probe is a major disadvantage
Q29: Mall-intercept interviewing is being replaced by some
Q30: All of the following are factors that
Q31: What interviews are conducted by running into
Q32: Most current telephone research is biased due
Q36: Most marketing research is completely error free.
Q37: Random-digit dialing enables market researchers to reach
Q39: Surveys have a low rate of usage
Q40: Measurement error is often a more serious
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