When a researcher is conducting a taste test for a new type of chili and asks the respondent how the chili tasted and is told: "It tasted pretty good," what type of response is the interviewer using when the interviewer than asks: "What do you mean by 'pretty good?'"

Question

Quizplus · Accepted Answer

The interviewer is using probing as a technique to get a more specific description of the respondent's opinion of the chili. Probing involves asking follow-up questions to clarify or expand upon the respondent's initial response.

When a Researcher Is Conducting a Taste Test for a New