Question 1

Spending on television advertising in Canada in 2010 totaled about $7 billion.

Accepted Answer

In 2010, spending on television advertising in Canada was significantly lower than $7 billion, typically around $3 billion.

Question 2

A comparative advertising strategy is appropriate to the growth stage of the life cycle and attempts to convince consumers to switch to the firm's products based upon the results of a comparison of two products.

Accepted Answer

The answer of A comparative advertising strategy is appropriate to...

Question 3

Ads for political candidates at election time and anti-drug commercials are examples of cooperative advertising.

Accepted Answer

Cooperative advertising involves collaboration between manufacturers and retailers to share advertising costs, whereas political and anti-drug ads are typically funded by specific organizations or campaigns without such collaboration.

Question 4

Television is a good medium for educating consumers about complex products.

Accepted Answer

Television is often limited in time and depth, making it challenging to convey detailed information about complex products effectively.

Question 5

Buzz marketing,viral marketing,product seeding,and cause marketing are all variations of word-of-mouth advertising.

Accepted Answer

All four concepts - buzz marketing, viral marketing, product seeding, and cause marketing- utilize the power of word-of-mouth advertising.

Question 6

The prominence of the Coca-Cola brand on a show like American Idol is an illustration of the product placement strategy.

Accepted Answer

Product placement involves placing a product in a show or movie to increase brand visibility and recognition. The prominent display of the Coca-Cola brand on American Idol is a clear example of product placement strategy in action.

Question 7

Newspapers offer excellent market coverage,but usually do not allow advertisers to target their audience well.

Accepted Answer

While newspapers offer broad market coverage, they often cannot provide advertisers with the ability to precisely target specific groups within their readership.

Question 8

Television is a popular form of advertising because it is a combination of sight,sound,and motion appeals to almost all a viewer's senses.

Accepted Answer

Television advertisements combine visual images, audio, and movement to create a compelling message that engages viewers' senses and captures their attention. This multi-sensory approach is highly effective for promoting products, services, and brands, which is why TV commercials remain a popular form of advertising today.

Question 9

Internet advertising is more advantageous for buyers than for sellers.

Accepted Answer

Internet advertising is more advantageous for sellers than for buyers as it allows for targeted advertising, cost-effective marketing, and wider reach. Buyers, on the other hand, may be subject to intrusive ads and may feel overwhelmed with the abundance of advertising on the internet.

Question 10

The primary goal of informative advertising is to convince consumers to buy the company's products rather than those of its rivals.

Accepted Answer

The primary goal of informative advertising is to provide consumers with information about the company's products and services, rather than persuading them to choose the company's products over its competitors. The aim is to educate consumers about the features and benefits of the product, rather than persuading them to make a purchase.

Question 11

One disadvantage of outdoor advertising is that sellers have little control over who sees their advertisements.

Accepted Answer

Unlike targeted online advertising or direct mail campaigns, outdoor advertising is seen by anyone in the vicinity of the advertisement. The advertiser cannot control who sees it or ensure that the message is reaching the intended audience.

Question 12

One advantage of using magazine advertisements is that magazines represent a market that has already been segmented.

Accepted Answer

Magazines cater to specific demographics and interests, therefore advertising in a magazine allows for targeting a specific audience.

Question 13

A silverware company would be smart to advertise in bridal magazines.

Accepted Answer

Bridal magazines are often targeted towards couples who are planning a wedding, which often includes creating a wedding registry. This is a prime opportunity for a silverware company to showcase their products as a desirable and long-lasting addition to a couple's new household.

Question 14

Direct mail involves the largest advance costs of any advertising technique,but it does appear to have the highest cost-effectiveness.

Accepted Answer

Direct mail does require significant upfront costs for design, printing, and postage, but it also allows for targeted messaging and personalized offers, resulting in higher response rates and return on investment.

Question 15

The combination of television,radio,magazines,etc.that a company uses to promote its products and services is called the promotional mix.

Accepted Answer

The answer of The combination of television,radio,magazines,etc.that a company uses...

Question 16

When selecting media,an advertiser must first ask: Which medium will reach the people I want to reach?

Accepted Answer

Yes, when selecting media, the advertiser's first consideration should be which medium has the best chance of reaching the target audience.

Question 17

LaRonge Corp.gives free samples of products to influential consumers.This is an example of product seeding,which is one variety of word-of-mouth advertising.

Accepted Answer

Product seeding is a type of word-of-mouth advertising in which companies distribute free samples or products to influential consumers in the hopes that they will spread positive information about the product to others in their network.

Question 18

Advertisements for Crest toothpaste are brand advertising because they promote a specific company brand,but advertisements like the "Got Milk?" advertisements are classified as institutional advertising because they promote a generic type of product without reference to a brand name.

Accepted Answer

The answer of Advertisements for Crest toothpaste are brand advertising...

Question 19

One disadvantage of radio advertisements is that many people use the radio as "background" and pay little attention to advertisements.

Accepted Answer

Many people have the radio on while doing other activities such as driving or working and may not actively listen to advertisements.

Question 20

In terms of advertising dollars expended,television is the most important promotional medium.

Accepted Answer

According to industry research, television continues to receive the largest share of advertising spending, making it the most important promotional medium in terms of ad dollars expended.

Quiz 16: Developing and Promoting Goods and Services