_____ refers to a company's decision to expand its portfolio by developing a strategy characterized by growth in a relatively large number of markets.
A) Concentration
B) Differentiation
C) Cross-subsidization
D) Diversification

Question

Quizplus · Accepted Answer

Diversification refers to expanding a company's portfolio by developing a strategy characterized by growth in a relatively large number of markets. This involves entering new markets or businesses that may be unrelated to the company's current offerings.

_____ Refers to a Company's Decision to Expand Its Portfolio