Why are marketers extending national account management programs across countries typically for the most important customers?
A) To deal with the globalization of customers
B) To maintain a product portfolio that includes only local/regional brands
C) To serve and give importance to customers of a particular region than to the others
D) To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

Question

Quizplus · Accepted Answer

With globalization, many companies have customers from different parts of the world. It is becoming essential for marketers to extend national account management programs across countries to provide a similar level of service to all the customers, wherever they are located. This ensures consistency in the customer's experience and helps build a strong relationship with them.

Why Are Marketers Extending National Account Management Programs Across Countries