Which of the following is a kind of marketing in which the company,or one of its brands,is linked to issues such as environmental protection or children's health?

Question

Quizplus · Accepted Answer

Cause-related marketing is a type of marketing in which a company or brand is linked to social or environmental issues to create a positive public image, increase customer loyalty and sales, and enhance its reputation. This type of marketing also helps companies to contribute to social causes and to support non-profit organizations working to improve social welfare or environmental health. Examples of cause-related marketing campaigns include campaigns to raise awareness of breast cancer, reduce air pollution or protect endangered species.

Which of the Following Is a Kind of Marketing in Which