Creating brand awareness by featuring a product in visual media such as movies,TV shows,videogames,or Internet sites is known as _____.

Question

Quizplus · Accepted Answer

Product placement is the practice of featuring a product in visual media to create brand awareness. CGM marketing (A) refers to consumer-generated media, or content produced by users rather than the company. Cause-related marketing (B) is when a company partners with a nonprofit organization to promote a cause while also promoting their brand. Product differentiation (C) refers to creating unique features or benefits for a product to set it apart from competitors.

Creating Brand Awareness by Featuring a Product in Visual Media