Which of the following is a sales promotion activity directed at intermediaries?

Question

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Cooperative advertising is a promotional strategy where a manufacturer shares the cost of advertising with a retailer or distributor. This is specifically directed at intermediaries, as it encourages them to promote and sell the manufacturer's product in exchange for financial support for their advertising efforts. Couponing, premiums, and cents-off packs are typically directed at end consumers rather than intermediaries.

Which of the Following Is a Sales Promotion Activity Directed