As in all marketing decisions,the marketing intermediaries establish the basic premise for pricing.

Question

Quizplus · Accepted Answer

Pricing decisions are primarily made by the company and are based on various factors such as production costs, competition, target market, and desired profit margins. While marketing intermediaries such as retailers and distributors may provide input and influence pricing, they do not establish the basic premise for pricing.

As in All Marketing Decisions,the Marketing Intermediaries Establish the Basic