When _____ is used,the product is offered at a low price intended to generate volume sales and achieve high market share,which would compensate for a lower per-unit return.
A) market pricing
B) skimming
C) penetration pricing
D) isolation pricing

Question

Quizplus · Accepted Answer

Penetration pricing is when a product is offered at a low price to attract customers and gain a higher market share. This strategy may result in lower profit margins per unit sold, but the goal is to make up for it through higher sales volume.

When _____ Is Used,the Product Is Offered at a Low