Which of the following can marketers use to discourage other marketers from entering the market?
A) Cost-plus pricing
B) Changing pricing
C) Multiple-product pricing
D) Penetration pricing

Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low initial price to attract customers and gain market share, which can make it difficult for other marketers to enter the market and compete on price. By using this strategy, marketers can discourage others from entering the market or force them to enter at a disadvantage. Cost-plus pricing, changing pricing, and multiple-product pricing do not necessarily discourage other marketers from entering the market.

Which of the Following Can Marketers Use to Discourage Other