The trust in business is currently much stronger in developed countries than in emerging markets.
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Q5: A company can obtain greater public trust
Q6: International marketers often wrongly interpret the cultural
Q7: Marketing must base itself on fact rather
Q8: Rapid technological and scientific advances in international
Q9: When host-country regulations have been less demanding
Q11: Governments are playing a new and growing
Q12: There is a universally accepted certification standard
Q13: In periods of good economic conditions,consumers do
Q14: Corporate philanthropy is a specific term used
Q15: International marketers try to avoid criticism on
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