Rapid technological and scientific advances in international markets require high-level leadership qualities among government,societal,and business leaders.
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Q3: Government intervention in international marketing activities has
Q4: Corporate citizenship practices are new in the
Q5: A company can obtain greater public trust
Q6: International marketers often wrongly interpret the cultural
Q7: Marketing must base itself on fact rather
Q9: When host-country regulations have been less demanding
Q10: The trust in business is currently much
Q11: Governments are playing a new and growing
Q12: There is a universally accepted certification standard
Q13: In periods of good economic conditions,consumers do
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