Governments are playing a new and growing role in international marketing,partly because of the outgrowth of global crises that had not been anticipated or addressed by market forces.

Question

Quizplus · Accepted Answer

This statement is true. Governments are increasingly involved in international marketing due to unexpected global crises such as pandemics, natural disasters, and economic downturns that cannot be solely addressed by market forces. Governments may provide aid, implement regulations, or create incentives to help address these challenges in the global market.

Governments Are Playing a New and Growing Role in International