Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?
A) Reduce product costs
B) Offer more product variety than competitors
C) Target markets
D) Employ inexpensive labor

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of target markets, which is essential for increasing the number of customers.

Assume You Want to Increase the Number of Customers by Applying