Many companies use an approach called _____ to coordinate all promotional activities so that the consumer receives a unified and consistent message.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is an approach that coordinates all promotional activities to ensure that the consumer receives a consistent and unified message. The goal of IMC is to create a seamless experience for the consumer and to enhance the overall effectiveness of marketing efforts. It involves bringing together all marketing channels and messaging to create a cohesive and coordinated marketing campaign.

Many Companies Use an Approach Called _____ to Coordinate All