An international apparel manufacturer changed its pricing strategy as it entered a new market where recessionary trends are being observed.This implies that the _____ factors of the marketing environment led the firm to change its pricing decisions.

Question

Quizplus · Accepted Answer

The economic factors, specifically the recessionary trends observed in the new market, led the apparel manufacturer to change its pricing strategy. The other factors such as legal, political, and environmental may have some impact on the marketing environment but are not mentioned in relation to the change in pricing decisions.

An International Apparel Manufacturer Changed Its Pricing Strategy as It