Justin is the marketing director for Tire Rack and is responsible for working with their advertising agency and identifying the messages and means for communicating with customers.Justin's job involves the ______ strategy of the marketing mix.

Question

Quizplus · Accepted Answer

Justin's role involves working with an advertising agency and identifying messages and means of communicating with customers, which falls under the promotion strategy of the marketing mix. The other options - product, communication and distribution - are also important components of the marketing mix, but they are not directly related to Justin's job responsibilities as described in the question.

Justin Is the Marketing Director for Tire Rack and Is