Retailers such as Bed Bath and Beyond often use the ______ element of the marketing mix to influence consumers to purchase a greater number of products by offering a discount if a customer purchases multiple units such as 3 for $10.

Question

Quizplus · Accepted Answer

The element of the marketing mix that is being described in this scenario is price, specifically the pricing strategy of offering a discount for purchasing multiple units.

Retailers Such as Bed Bath and Beyond Often Use the ______