The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

Question

Quizplus · Accepted Answer

The target market is the specific group of consumers that a firm aims to attract and sell its products or services to. This group is chosen based on various factors such as demographics, psychographics, behavior, and geography, among others. The firm tailors its marketing efforts to meet the needs and wants of this target market to increase the likelihood of sales and profits. The other choices, undifferentiated, unsegmented, and mass, refer to a marketing strategy where the firm does not differentiate or segment its target market and instead employs a broad, generic approach to appeal to a larger group of consumers.

The Group of People to Whom a Firm Directs Its