The use of social media in marketing and other aspects of business is expected to continue to grow exponentially over the next decade.Many great career opportunities currently exist in the field,and others will be created as the market evolves.You are excited about the career possibilities in this new field and you have been preparing yourself to take advantage of them.You did a self-assessment and determined that you would love to be the person who is responsible for running a firm's total social media program.Given this,which of the following social media jobs should you pursue?

Question

​The use of social media in marketing and other aspects of business is expected to continue to grow exponentially over the next decade.Many great career opportunities currently exist in the field,and others will be created as the market evolves.You are excited about the career possibilities in this new field and you have been preparing yourself to take advantage of them.You did a self-assessment and determined that you would love to be the person who is responsible for running a firm's total social media program.Given this,which of the following social media jobs should you pursue?

Quizplus · Accepted Answer

A social media strategist is responsible for creating and implementing a company's overall social media strategy. This role requires a deep understanding of social media platforms, audience behavior, and marketing tactics. As someone who wants to be responsible for a firm's total social media program, pursuing a career as a social media strategist would be the best option. Brand managers are responsible for overseeing a company's brand image, and while they may have some involvement in social media, it wouldn't be their sole focus. Content programmers and online community managers have more specialized roles within social media, while social media analytics is more focused on data analysis rather than strategy development.

​The Use of Social Media in Marketing and Other Aspects

The Use of Social Media in Marketing and Other Aspects