The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

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Social media monitoring involves keeping track of a company's social media campaigns in order to measure their success and effectiveness. This includes tasks such as tracking mentions of the company or brand on social media, keeping track of engagement metrics such as likes, comments, and shares, and analyzing the performance of different types of content or campaigns. Social media management typically involves the day-to-day management of a company's social media accounts, while content marketing focuses on creating and distributing content that is designed to attract and engage a target audience. Social bookmarking involves the sharing and tagging of online bookmarks or links to web pages and other content.

The Process of Tracking,measuring,and Evaluating a Firm's Social Media Marketing