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The Rules of Engagement for Social Media Are Meant To

Question 102

Multiple Choice

The rules of engagement for social media are meant to:


A) track, measure, and evaluate a firm's social media marketing initiatives.
B) make the exchange between marketers and their target audience a positive one.
C) protect the privacy of consumers by imposing laws and regulations on the company.
D) explain to the employees why they should take certain steps or actions, or avoid them.

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