Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight,smell,touch,taste,and hearing.The ___________ are the mental filtering processes through which all inputs must pass.
A)perceptions; individual factors
B)individual factors; perceptions
C)perceptual screens; perceptions
D)perceptions; perceptual screens
E)perceptual screens; individual factors

Question

Consumers are influenced by their ____________ or meaning of the incoming stimuli that they receive from each of the five senses: sight,smell,touch,taste,and hearing.The ___________ are the mental filtering processes through which all inputs must pass.​
A)​perceptions; individual factors
B)​individual factors; perceptions
C)​perceptual screens; perceptions
D)​perceptions; perceptual screens
E)​perceptual screens; individual factors

Quizplus · Accepted Answer

Perceptions refer to the personal interpretation of stimuli and are influenced by individual factors such as culture, personality, and experience. Perceptual screens refer to the mental screening process that all stimuli must pass through to become a perception. Therefore, D is the best answer as it correctly identifies both perceptions and perceptual screens.

Consumers Are Influenced by Their ____________ or Meaning of the Incoming