Match each definition to the corresponding term.
-The _____ describes the tendency of people to conform to majority rule.
A)evoked set
B)consumer behavior
C)culture
D)reference group
E)Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question

Quizplus · Accepted Answer

The Asch phenomenon describes the tendency of people to conform to majority rule, even if the majority is wrong.

Note: The other terms listed have the following definitions: 
A) evoked set: a group of brands or products that a consumer considers purchasing 
B) consumer behavior: the actions and decision-making processes of individuals when purchasing and using goods and services 
C) culture: the beliefs, behaviors, and norms shared by a particular group of people 
D) reference group: a group of people that individuals compare themselves to and use as a guide for their own attitudes and behaviors 
F) opinion leader: an individual who has significant influence over the attitudes and behaviors of others in a particular social group 
G) need: a basic requirement for survival or well-being 
H) motive: a driving force behind behavior, often based on needs or desires 
I) perception: the process of interpreting and organizing sensory information 
J) attitude: a general evaluation or feeling about a person, object, or idea 
K) learning: the process of acquiring new behaviors or knowledge through experience, study, or instruction 
L) subliminal perception: the perception of stimuli that are below the level of conscious awareness 
M) high-involvement purchase decision: a significant purchase that requires extensive research and evaluation 
N) closure: the tendency to perceive incomplete or ambiguous stimuli as complete or meaningful 
O) cognitive dissonance: psychological discomfort felt when a person holds conflicting beliefs or values 
P) routinized response behavior: a habitual way of responding to a particular situation or stimulus 
Q) shaping: the process of reinforcing successive approximations of a desired behavior 
R) perceptual screens: internal biases or filters that affect the way individuals perceive and interpret information 
S) evaluative criteria: the standards used by consumers to evaluate the quality and desirability of a product or service 
T) self-concept: an individual's perception of their own personality, abilities, and attributes.

Match Each Definition to the Corresponding Term